In Sonny’s own words, ‘The track is about my bars being undeniable and that I’m here and free to do and say what I like, and nothing or no one’s going to stop me’, so we felt the visuals needed to centre around the rapper himself.
We collaborated with talented director Simon Blake on the music promo, which keeps Sonny constantly in view, focusing on his face and using several visual effects to emphasise its expressiveness as he raps.
