Challs International wanted to revive the TV presence of their flagship product: Buster. Their kitchen and bathroom plughole unblockers are renowned on the household cleaning market for their power and effectiveness clearing and cleaning drains. Buster wanted a suite of edits for TV and other promotional uses, harking back to the original campaign that made them a household name.
Extensive pre-production went into this project, analysing the previous ads and developing storyboards that would pay homage to the original campaign while bringing a fresh feel. Storyboards progressed to animatics, establishing the edits’ pacing and content ready for sign off by regulating body, Clearcast. We worked closely with Clearcast to amend and finalise each draft in preparation for filming in our studio.
We purpose build a set, incorporating the brand colours blue and orange to tie in their respective products. Shot over three days, the schedule allowed ample time to capture studio Timelapse of the product working in a glass U-bend, showing in detail the breakdown process for each product, including the Kitchen Unblocker’s distinctive foaming reaction.
Our support extended through the post-production process, with our in-house editor refining the edits to suit Clearcast’s specifications and ready them for broadcast. Final deliverables included a 20-sec main edit and 10-sec cut down for each product, as well as a 10-sec comparison edit featuring both kitchen and bathroom products. The main edit and cut downs were distributed to 7 broadcast destinations, including ITV, Channel 4 and Sky. Maximising versatility for Challs’ organic campaigns, we also supplied video and stills content for website, social media, and internal presentations.
