Create a 30-second TV commercial that speaks to the modern, everyday bride who is looking for a beautiful, yet affordable, wedding dress.
Using the state-of-the-art Arri Alexa for beautiful 4K resolution, we captured the joy of a bride-to-be announcing her engagement online and finding the perfect wedding dress. On-screen text graphics, and showing selfies and photos being taken, gives the ad a modern feel which speaks directly to the social-savvy bride. With an increase in traffic to the WED2B website directly after each broadcast, the commercial has seen immediate results and successfully increased brand awareness amongst their target market.