AWE’s ‘cycle to work’ scheme offers financial incentives for employees to switch out their car for a bicycle commute. Wanting to promote the practicalities as well as personal benefits of the scheme, AWE came to us to produce effective internal messaging and spread the word among their workforce.
Listening to AWE’s needs, we suggested 2D animation as the best way to reach and communicate with their audience. We developed this style frame with their budget and timescales in mind, looking towards an efficient turnaround in line with the scheme’s launch. The character and scene animation is designed to give enough real and relevant detail, while maintaining the clean, clear look that’s so important for effective explainer films.
