AWE required a film that they could share with their internal team to introduce the Liftshare programme. Looking at ways to reduce their carbon footprint, AWE needed a sharp, informative animation that would promote the Liftshare programme as well as instruct employees how to use it.
2D animation was the clear choice for a crisp, engaging style. Using a mix of iconography, characters and animated scenes, the narrative walks viewers through the steps and benefits of the Liftshare app. Utilising a both voiceover and subtitles, the animation ensures different levels of accessibility, conveying it message whether or not sound is available. Now being distributed internally at AWE, the animation has proved an effective tool to increase engagement with the programme.
