The university application process is sometimes perceived as a complex, daunting task. Wanting to make things easy for applicants, the University of Durham commissioned a short informational edit to walk prospective students through the steps.
Utilising funky text animations and appropriate stock footage, the edit’s scrapbook approach delivers more attention-grabbing vibrancy than the usual stock film. Incorporating brand elements, including colours and fonts, the film embodies Durham’s identity to sit seamlessly on their website.
