As part of the launch for Morrisons Academy of Food, we were commissioned to create a series of edits that complemented the campaign and helped children understand where good food comes from.
We made a suite of films about UK food production, following the journeys of beef, fish, bread and poultry from supplier to store. Key to their overall message, we ensured the films remained firmly grounded in real, working environments throughout as in this edit, where the fisherman’s own words overlay hands-on footage for a compelling watch.
Each film was tailored in post, creating separate versions to target different curriculum age groups. The final films were hosted on the Academy of Food website alongside lesson plans and printable resources to complete the learning package.
