Celebrating diversity in their workforce, the NHS wanted a series of films to spotlight the experiences of their employees.
Following on from a project to produce longer case study films, we worked with NHS to repurpose the content into a social campaign that would spread the message further. Among a range of deliverables including 1-min summaries, 30-sec cutdowns and 15-sec snippets, the edits give a glimpse into the individual’s story with the aim of driving audiences to the NHS page for the full case studies.
We delivered the suite in various aspect ratios (namely 16:9, 9:16 and 1:1) to give NHS full flexibility across their social platforms.
