Create a music video that speaks to the bluesy nostalgia of The Jar Family, the self-described ‘industrial folk collective’.
We selected a location that exemplified the straight-line architecture of the the song’s late-Edwardian focus, and created a dishevelled set-dressing to house the collision of eras. Sepia light effect enhances the ghostly dancers and their sense of absence, reflecting a bygone era and the group’s similarly offbeat personality.