Create a film to inspire applicants from all walks of life to consider the paramedic training programme. The film is gives taster of what the job is really like and tempt viewers into the career.
We gained access to film with several ambulance crews as they headed out on shift and tackle real life emergencies. The style is led by close, impactful visuals to engross the viewer and convey the realities of the role. The final edit was key to promoting the role on the HEE site, as well as social media, including Facebook and Twitter, for which we produced a series of punchy 30-second edits.
