Trimble were finding that conversion rates on their fleet management software were good once potential customers had sampled the software, but they wanted to use video to reach more people who didn’t know about the software and its benefits.
We suggested that a short and sweet animated explainer video was the answer: hook viewers by honing in on the benefits of the product and finish with a strong ‘request a demo’ call-to-action, encouraging them to try it out. Flexible and dynamic animation keeps the film engaging and helps to clarify simply and quickly exactly what ‘fleet management’ is all about.
