Create a film with a difference to announce the release of new antibodies.
Using a high altitude weather balloon, we followed the journey of the antibodies from Abcam’s office in Cambridge, into the stratosphere at 33.5km high. Before launching, we had to ensure the rig was strong enough to carry the cameras, weather-proofed against the freezing temperatures and with a radio tracker secured so we could locate it once landed! In post-production, graphics were added to complement the film as well as a countdown to build tension before the balloon launched.