Viral videos are a hard thing to achieve – you have to be willing to take risks and be different. But when the risk pays off, it is by far the most powerful marketing tool available to any organisation.


In 1968 Andy Warhol predicted that “In the future, everyone will be world-famous for 15 minutes,” and just 50 years later it seems viral video is just one of the ways in which his words have come true, not only for people but cats too! And fifteen minutes of fame is not all viral video production is good for either. It can build audience and brand awareness, drive web traffic and create a huge media buzz. No surprise then that everyone wants their video to go viral – as those view counts spiral upwards, so we see what a formidable force viral video is on the internet today.


It’s a combination of several ingredients which creates a successful viral video campaign. The structure of your video plays a big part, you need good timing and clever marketing when it comes to releasing it, plus a pinch of good luck. But above all viral video is always driven by a great, original idea. Whether it’s innovation, humour or emotion or a combination of those elements which makes it memorable, it needs that stroke of creativity to make it popular and, more importantly, shareable.


At Bruizer we not only know what makes content popular and gives it that share-ability factor, but we’re also experts at knowing how to give your video the perfect structure and optimum length to suck viewers in and compel them to watch to the very end. We give your video that initial boost it needs to get the video into the right hands, and suddenly everyone knows about it and the free views are pouring in.

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