2D or 3D Animation?

2D or 3D Animation?

Animation is a great way to communicate with your audience. It can cut through the jargon and communicate a complex message in a visual way and bring to life a subject that may not be possible to film. But should you go for 2D or 3D animation? 


The Benefits of Animation 

Animation is perfect if you need to communicate a lot of information in a short amount of time. For example, if you need to explain how a pension saving scheme works, creating an animation can make the topic visually engaging and hold the viewer’s attention more than a film ever could. Depending on the complexity of the animation, it may also cost less as there are no actors, locations or prop fees – hurrah! 

Animation is also great if you think you may need to update the film in the future. Filming new scenes in a location with the same actors may prove challenging, however a new animated scene can be done fairly quickly and easily! 


2D Animation 

2D animation can be described as ‘flat’ in style whereas 3D can be more realistic. Depending on the message you want to communicate and how you want your audience to feel, 2D is often the best way to go. 2D animation can be fun, colourful and uplifting. With no restraints on needing to look realistic, the only limit is your imagination!  

2D animation is great for explainer films. Messaging can be broken down into its simplest form to easily communicate a topic to the viewer. 

Although often described as ‘flat’ the feel of 2D animation can change depending on the style of illustration used. It can be icon based for a modern and simplistic lookhave a hand-drawn sketchy appearance or even have the feel of a painting. The style used will depend on what you want to communicate, how you want your audience to feel and which illustrative style will best suit your brand. 


3D Animation 

Although both 2D and 3D animation will follow similar production techniques, 3D animation will typically take more time as it is far more complex. Creating objects in 3D is more complicated and if the subject is to have a realistic look, textures also need to be created and applied.  

3D is best used if you have an object that you want your audience to be able to see all the way around or needs to look realistic. For example, you may want to show how a piece of mechanical equipment works, in which a case 3D animation will be the best choice for you.  

2D and 3D animation can produce stunning results that will both communicate to your audience and wow them. When considering which style to use think about; the message you want to communicate, the feel it needs to have and what you want your audience to take away from the animation 

Bruizer are experienced in both 2D and 3D animation. Whether you need an animated TV commercial, explainer film or social media content, we can work with you to bring your film to life.