UBS were undertaking their biggest challenge yet, unifying their European business onto one platform. Having received negative feedback on the project, UBS needed a video to maintain their staff’s interest and faith in the new system that was on the way.
As the video was to be shown at UBS’s annual European conference, Bruizer wanted to create a memorable video with optimum impact. A typographic film was created with a voice over reading a verse which incorporated a number of negative thoughts on the project.
To turn people’s views of the project around, the same text would then be reversed. When read again in this new order, the negative verse would actually be positive. This showed the employees that sometimes if you look at something from a different perspective, you see something completely different.