The University of Suffolk is a transformational university, absorbing the best of UK university traditions and aligning them with a twenty first century audience and a modern world of employment and entrepreneurship. They are a distinctive, thriving academic community which makes a clear and immediate impact. Their purpose is to change lives – of individuals and communities – for the better.
Create a film to be shown in cinemas, on TV and across YouTube to promote clearing at the university. As part of their ‘Unmasked’ campaign, the film was to promote being fearless and to choose the university where you will be treated as an individual, not just one of the flock.
Shot on location in the Hush House, located on an ex-cold war base in Suffolk, three students currently studying at the university speak directly to camera as they slowly become ‘unmasked’. Light design was a key part of this film as it needed to reflect the narrative as well as have impact on a large cinema screen. The light slowly becomes brighter as the students become fearless and brake away from being just another sheep in a flock of students.
The flickering geometric sheep mask was added in post production and gives the film a modern, ‘tech’ feel which will catch the eye of potential students considering going to university.