The Space Race

UBS

The Space Race, a video by Bruizer Video & Film Agency for UBS

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Client:

UBS

Film Name:

The Space Race

About the client:

UBS is a Swiss global financial services company, operating in more than 50 companies with around 60,000 employees around the world.

Film type:

Corporate Video

Brief:

To help employees celebrate the half way point in UBS’s massive Cetus project and give them the impetus to drive through its final six months.

Channels

intranet, social media, web

How we achieved it:

Team building and motivation? Bruizer’s out-of-this-world concept was to get staff to work together to send a UBS piggy bank into space.

The time-pressured project (it needed to be complete in time for a UBS conference) included building the rig to hold the airborne camera and the piggy bank, fitting a radio tracker and parachute (so that the rig didn’t cause injury when it came down) securing the appropriate NOTAM (an advisory Notice to Airmen of potential hazards in airspace), weather-proofing the system so that it wasn’t damaged by freezing altitudes, and positioning the other three cameras so that the piggy’s flight could be recorded from underneath, alongside and above.

Outcome
The UBS Space Race piggy bank reached an out-of the-atmosphere 33K metres, securing the client’s ambition to be the first bank in space.

Bruizer. Stay ahead.

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