UBS is a Swiss global financial services company, operating in more than 50 companies with around 60,000 employees around the world.
Cetus was a massive two year project involving the merging of two of UBS’s major online banking platforms. Halfway through the process, they wanted a corporate film with a difference – something which would celebrate what the team had achieved so far and spur them on through the coming year.
Bruizer’s concept was to send a pig into space! Our proof that corporate video doesn’t have to be boring involved assembling key members of the Cetus team at Bentwaters, and tasking them with using a weather balloon and a GoPro to send a UBS piggy bank 33,000 metres up into the atmosphere, making UBS the first bank in space.