WED2B are the largest bridal retailer in the UK with 32 stores nationwide. They believe that every woman should look and feel amazing on her wedding day regardless of budget. Each store provides off-the-peg dresses that you can take home on the day of your visit.
Create a 30 second TV commercial that speaks to the modern, everyday bride who is looking for a beautiful, yet affordable, wedding dress.
Using the state-of-the-art Arri Alexa for beautiful 4K resolution, we captured the joy of a bride-to-be announcing her engagement online and finding the perfect wedding dress. Using on-screen graphics to communicate key messages throughout, as well as seeing selfies and photos being taken, gives the commercial a modern feel which speaks directly to the bride who wants to share her experience with friends and family.
With an increase in traffic to the WED2B website directly after each broadcast, the commercial has seen immediate results and successfully increased brand awareness amongst their target market.