Travel videos have a huge amount of traffic, with over two thirds of travellers watching online tourism films when thinking of taking a trip. We created films to help attract tourists to the Suffolk coastline all year round.
Our year long campaign involved producing a tourism video every three months themed by season. We created four films that are concise and shareable, each working to capitalise on the power of video to consolidate a strong sense of place in order to attract visitors to Suffolk, and using sound design to emphasise natural sounds. The films were shared with the hashtag #perfectlyseasoned.