The Suffolk Coast formed in 2012, with the purpose of promoting the Suffolk Coast as a visitor destination.
Travel videos have a huge amount of traffic, with over two thirds of travellers watching online tourism films when thinking of taking a trip – and video is a great medium to communicate the atmosphere and experiences a particular area can offer. With its stunning coastline, Suffolk is a top summer destination. We created films to help attract tourists all year round.
Our year long campaign involved producing a tourism video every three months themed by season. We created four films that are concise and shareable, each working to capitalise on the power of video to consolidate a strong sense of place in order to attract visitors to Suffolk, and using sound design to emphasise natural sounds and bring out each moment more strongly and sensually. The films were promoted on YouTube, Facebook and Twitter, using the hashtag #perfectlyseasoned.