Paving the Way, a video by Bruizer Video & Film Agency for Aviva



To communicate Aviva’s 12 year relationship with British Athletics and the company’s ongoing support for world champions.

How we achieved it

Launched exactly one year before the start of London 2012 and shot on location in London, Sheffield and Norwich, the commercial powerfully demonstrates the blood, sweat and tears spent by athletes as they follow their path to the top.


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