Paving the Way

Aviva

Paving the Way, a video by Bruizer Video & Film Agency for Aviva

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Client:

Aviva

Film Name:

Paving the Way

About the client:

A British multinational insurance company with approximately 33 million customers

Film type:

Television commercial

Concept:

Launched exactly one year before the start of London 2012, the film was to celebrate Aviva’s 12 year relationship with British Athletics and ongoing support of World Champions.

How we achieved it:

Shot on location in London, Sheffield and Norwich the advert demonstrates the blood, sweat and tears these athletes endure as they pave their way to the top. Shown in the run up to the games, the commercial led to a 34% increase in total awareness of Aviva’s elite athletics activities.

Bruizer. Stay ahead.

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