Greene King are the country’s leading pub retailer and brewer with 3,000 pubs, restaurants and hotels across the country. With a rich heritage of 200 years, Greene King brew the UK’s finest ales including IPA, Abbot Ale and Old Speckled Hen.
Announce the launch of the limited edition Halloween themed Old Spooky Hen bottle.
Enter The Scare Inn if you dare…
Taking inspiration from classic horror films, The Scare Inn formed the backdrop to the launch video for Old Spooky Hen, the Halloween edition of Old Speckled Hen. The full video tells the story of a trusting couple from out of town entering a pub that they should have walked away from. Using a number of classic characters from horror films, such as the priest from The Exorcist, an online competition to find all the film references was run alongside the launch video to encourage viewer engagement. As well as a longer ad for the competition, shorter teasers were created and shared on social media to build up anticipation for the final video.
The videos are a perfect example of how film, sound and animation can all come together to create engaging and shareable content for social media. The full advert reached 150,000 people on Facebook with 2,300 people commenting, reacting and sharing. In total, The Scare Inn campaign reached a whopping 200,000 people on Facebook and is Old Speckled Hen’s best performing post of the year so far.