Bowens design and manufacture studio and location lighting, used by professional photographers and filmmakers in 140 countries worldwide.
To help drive a campaign promoting the launch of Bowens’ new XMS Flash range, we produced a series of ‘how to’ product films to demonstrate the new lighting’s ability to ‘freeze’ motion both in the studio and on location.
We worked with photographer Steve Brown to set up two photoshoots, one in the studio, on on location, where we filmed in a ‘behind the scenes’ style to create a fresh, engaging format for the films. The film demonstrates the lighting in action on a real life shoot as well as the final polished images, and Steve’s expertise delivers the perfect amount of information to get photographers excited about the product.
The films were used for the live and online product launches, and together with Steve’s imagery, helped to create a striking, visual brand for the range.