For 38 years Trimble have been providing location based solutions for companies, and are probably best known for their GPS technology. Fleet Management is just one of many products they offer, allowing businesses to easily monitor their vehicles’ location, status and diagnostics.
Trimble were finding that conversion rates on their fleet management software were good once potential customers had sampled the software, but they wanted to use video to reach more people who didn’t know about the software and its benefits.
We suggested that a short and sweet animated explainer video was the answer, to hook viewers in by honing in on the benefits of the product and finishing with a strong ‘request a demo’ call-to-action to encourage them to try it out. Flexible and dynamic, animation keeps the film engaging, and helps clarify simply and quickly exactly what ‘fleet management’ is all about.