TRIMBLE

Brief

Trimble were finding that conversion rates on their fleet management software were good once potential customers had sampled the software, but they wanted to use video to reach more people who didn’t know about the software and its benefits.

How we achieved it

We suggested that a short and sweet animated explainer video was the answer, to hook viewers in by honing in on the benefits of the product and finishing with a strong ‘request a demo’ call-to-action to encourage them to try it out. Flexible and dynamic, animation keeps the film engaging, and helps clarify simply and quickly exactly what ‘fleet management’ is all about.