ABCAM

Brief

Create a film with a difference to announce the release of new antibodies.

How we achieved it

Using a high altitude weather balloon, we followed the journey of the antibodies from Abcam’s office in Cambridge, all the way to the stratosphere at 33.5km in the air.

Before launching we had to ensure the rig was strong enough to carry the cameras, weather proofed against the freezing temperatures and secure a radio tracker to the rig so we could locate it once landed!

In post-production graphics were added to complement the film as well as a countdown to build tension before the launch of the balloon.