Explore the Unexplored

Abcam

Explore the Unexplored, a video by Bruizer Video & Film Agency for Abcam

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Client:

Abcam

Film Name:

Explore the Unexplored

About the client:

Abcam are a leading provider of life science research tools. They strive to be the most influential company in life sciences by helping advance global understanding of biology and causes of disease, which, in turn will drive new treatments and improved health. Beginning in 1998, their ethos remains the same; helping scientists make breakthroughs faster by providing the highest quality reagents.

Film type:

Product Launch

Brief:

Create a film with a difference to announce the release of new antibodies.

How we achieved it:

Using a high altitude weather balloon, we followed the journey of the antibodies from Abcam’s office in Cambridge, all the way to the stratosphere at 33.5km in the air.

Before launching we had to ensure the rig was strong enough to carry the cameras and antibodies, weather proofed against the freezing temperatures and that a radio tracker was secured to the rig so we could locate it once landed!

Edited against an upbeat soundtrack, a fast paced film was put together which maintains the viewer’s attention. Graphics were added to complement the film as well as a countdown to build tension before the launch of the balloon.

 

 

Bruizer. Stay ahead.

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