Just because virtual reality has ‘real’ in it’s name doesn’t mean it has to be realistic! 3D animation can be used to create 360° VR environments as effectively as 360° video can, and with 360° degree animation you are unlimited in terms of the virtual environment you can create – it’s not restricted to what can be filmed with a 360° camera rig. It’s even possible to transfer 2D animation into a 3D environment for quirkier effects.
WHY 360° ANIMATION?
360° animation has a range of applications, from interactive storytelling, to technically accurate pre-construction walk throughs of architectural designs, to wildlife tours. We created a 360° 3D animated virtual underwater tour for Scottish Natural Heritage, which allowed the viewer to get up close and personal with all kinds of wildlife without cameramen spending days searching for the animals or waiting to capture the shots needed.
As with any of our animation services, we follow a highly efficient, streamlined process of scripting and storyboarding, followed by a series of draft renders, before the final animation is produced. This continually ensures that your requirements are met at each stage of the process.