May 7, 2016

At Bruizer, we get to the core of your requirements so we can advise you on the best possible solution for your needs and more importantly, what will engage your audience for maximum return.

Below, we’re provided a quick guide to help you decide what it is you want of the many opportunities 360 film and photography can offer, and which 360 camera or formats are best suited to deliver the best possible quality film or image for you.


Panoramic Photography

PANO or panorama are both very broadly applied terms which could refer to a simple unstitched wide angle crop, or iPhone panorama mode, or a stereographic little planet and so on. For the purposes of virtual reality, we are typically talking about full 360 degree x 180 degree sphere, which could be viewed in either a web browser, an app, head mount display, or projected (as in film projector) in a dome etc.



Head Mounted Display (HMD)

Various manufacturers are developing these goggles, which vary hugely in price and quality, from the very affordable Google Cardboard, to the Zeiss VR One, and higher end products such as the Oculus Rift. These either have dedicated screens in them, or mounts for smartphones.


Virtual Reality

VR or virtual reality can also be a somewhat abstract (and overused!) term, with no absolute defined meaning. Currently, it typically refers to content viewed in a head mounted display (HMD), and therefore has more to do with the method of viewing than it does with the content itself.


360 Panoramas

360 PANORAMAS are immersive images that are a single moment in time (i.e. not video). These can be displayed within a web browser, apps or HMD, and are acquired by using specialist tripod mounts. One main advantage over video is that these images can be extremely high resolution and have much greater colour depth. Hotspots are easily supported across multi platforms, so virtual tours can be created and delivered very successfully using this method.


360 Video

360 VIDEO is immersive video. It can be displayed within a web browser as a Facebook or YouTube video, or in an app or HMD. The process of filming and processing these is more complex, however there is a big ‘wow factor’! Due to the complexities there are limitations to how close people or objects can come to the camera. Additionally, the delivery of 360 videos is in its infancy, so there can be issues at times, however this is constantly being improved.



Got your own 360 project in mind? Talk to us today about what 360 video and photos can do for your business.

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