THE MAGIC FORMULA
January 22, 2017
Christmas may be well and truly over, with January’s return to work hitting us like a ton of bricks, but having dragged ourselves through the first week back, we can share a little bit of leftover glitziness with you!
Towards the end of last year, Bruizer went on location at the magnificent Blenheim Palace, to shoot this glamorous commercial, advertising Q Mobile’s new ‘J-Series’ models for Pakistani television. The advert was conceived and directed by one of Pakistan’s top directors, Farooq Mannan, who has worked on TV Commercials for some of the country’s biggest brands as well as global organisations such as McDonald’s and Nestlé.
Oxfordshire’s Blenheim Palace was built in the early eighteenth century for the Duke of Marlborough, and has not become a National Trust or English Heritage property, but today is incredibly still owned and lived in by the current Duke. Nevertheless, there is a constant stream of tourists visiting the palace and its grounds, and they are no stranger to film shoots either – Transformers, Avengers and Spectre all include scenes filmed at the palace, and it also provided the location for Elsinore Castle in Kenneth Branagh’s 1996 version of Hamlet as well.
We were only too happy to help when Mannan’s production company, Formula Films, contacted Bruizer to help them put together a UK crew and find them a fabulous location. The shoot involved involved daytime shots of the palace’s exterior using our DJI drone and the CamMate Crane, and an after hours shoot inside its luxurious Great Hall. Shot on our Arri Alexa, one of our key pieces of lighting kit was a Dedolight Octodome, used to give a soft golden glow to match the wardrobe and art direction, aiming for a high fashion look which would match the richness of the film’s setting.
Helping to bring a Bollywood touch to the most English of locations was Pakistani actress and model, Maya Ali, who got to drive up to the palace in an actual 1961 little red corvette in the style of late, great music royalty, Prince! Post-production work from Karachi-based post-production house, The Artlab, was both impressively sleek and speedy, getting the ad glittering on the small screen in a matter of days.