April 1, 2014


RSPCA Freedom Food gave us a simple video production brief… Produce an April Fools’ Spoof film which would catch the eye of news organisations across the country.

We produced a script based around the discovery of the square eggs at a Freedom Food farm, and then visited local celebrity chef Ed White who extolled the virtues of the cuboid cuties.

After watching the results, ITV Daybreak TV picked up on the story and ran our film as part of a live broadcast from the farm, handing back to the studio with Aled Jones marvelling at the beauty of our hand crafted square eggs!

Holly Willoughby also discussed our eggs on This Morning http://www.itv.com/thismorning/hot-topics/shoppers-scrambling-for-square-eggs

How we made the actual eggs is a closely guarded secret, but it really helped us come out of our shell!

Read more here: http://news.rspca.org.uk/2014/04/01/eggs-are-eggs-but-flair-loop-farms-eggs-are-just-a-little-bit-different/