Category: News


Mesmerizing Timelaspe

By Bruizer Film & Video,

We do love creating a bit timelapse here at Bruizer. After perfecting our techniques over the years we have produced some truly mesmerising timelapse films. From landscapes and cityscapes to ports and factories, and everything in between, we have created some awesome footage.

Take a look at our new timelapse showreel to see for yourself!

 

 

Read more about our timelapse services here

Behind the Scenes

By Bruizer Film & Video,

We had lots of fun recently creating a mess for a series of social films for the Bosch GlassVAC.

From throwing dirty footballs and red wine against glass to a getting wet with a muddy dog shaking its coat, we captured it all in slow motion. Check out a behind the scenes look at the filming to see how we then used the product to help clear up our mess!

 

 

 

Feeling Hungry?

By Bruizer Film & Video,

We’ve had the pleasure of filming a lot of food and drink over the years for clients such as Greene King, Maldon Salt and Kaspa’s Desserts. Check out just some of our highlights and we dare you to not feel hungry after!

Master Salt Makers

By Bruizer Film & Video,

We’re delighted to share with you a film we created for Maldon Salt…

 

Maldon Salt is a family run business that has spanned four generations. They have been producing the finest natural Maldon sea salt for the last 135 years.

Wanting to share their story and reach a wider audience, we worked with them to develop a beautiful, warm and memorable brand film.

Using a variety of filming techniques from drone to slow motion, we created a visually stunning brand film for Maldon Salt. The film conveys the history, quality  and what makes their salt stand out from the crowd. A though provoking poem was written for the voice over which was also translated into several different languages so the video could be shown internationally.

 

Revamp your (Social) Video Marketing

By Bruizer Film & Video,

Creating content to share across your social media channels can be challenging, yes, even for us! But with video set to be even more prominent in 2019, there has never been a better time to start creating videos specifically for social media.

 

So, what type of films could be created for your business that would generate those all-important Facebook, Twitter and Instagram views, likes and shares?

 

Advertise an event

If you have an event coming up and plan to hold it again in the future, be sure to capture some footage! Although not a quick payoff, you’ll thank yourself when the time comes to promote the event in the future. Instead of scrambling around and wondering what you can post, you’ll have a few videos to share in the lead up to the next event.

 

Teasers

If you have a new product launching, a store opening or an announcement to make for example, a quick teaser video or two makes perfect content to share. It will build anticipation and engage your audience before the actual event. You are also generating more content for your social audience to engage with from the one event, win win!

 

 

New product launch

Adding a new product to your offering? Utilise video to show it off! Whether it’s a piece of jewellery, a dessert or even a new service, sometimes only a video can really kick that new product into your audience’s world.

 

 

How it’s made

You can’t deny that there is something fascinating about watching a ‘how it’s made’ video. Whether it’s cake batter turning into a beautifully decorated 3 tier masterpiece, or a new building being built from the ground up. This type of video can be as simple as a timelapse kit capturing all the action or a longer form film with interviews.

 

‘Tis the Season

If you have a business that benefits, or perhaps suffers, during peak holiday seasons, why not create a video that engages your already attentive audience, and, gets the attention of the wandering eye of people who may go elsewhere.

Creating a seasonal film gives you the opportunity to have a little fun and perhaps breakaway from your usual marketing activities!

 

Social videos don’t have to be long or over complicated, so don’t be put off from creating bitesize pieces of video. In fact, shorter is better. The nation’s attention span is only 8 seconds, so you need to grab them quick!

Animation or Live Action?

By Bruizer Film & Video,

You know you want to create a video for your business, but do you take the animation or live action path? We’re going to look at the pros and cons of each to help you decide which one could work best for your film…

 

Animation

The major benefit of animation is that it can explain a complicated topic in a visual way, allowing your audience to absorb the information. If you want to explain to your customers how a piece of machinery works for example, using animation would be a great technique to do this as animation can show something that just may not be possible to film.

If your intention for the film is to promote a physical product, (think hot cross buns), then you should think twice about using animation. Seeing the product in a live action film will whet the appetite of the viewer better than any 2D animated image could!

 

 

Creating an animated film can be straight forward. With no need for actors, sets, locations or props, creating an animated film may well also be cheaper and quicker than the live action equivalent. If you have a limited amount of time to dedicate to the project, you also won’t need to spend time approving actors, wardrobe, props, locations, or attend castings.

 

 

Are you planning on updating the film in the future? Another benefit of having an animation is that it can easily be updated if anything should need changing!

 

Live Action

Using live action in your film is beneficial if you are communicating an emotive topic or you want your business to be more personal and approachable.

People can relate to body language in others quickly, interpreting their emotions. Seeing and hearing someone tell their story is immediately more genuine and relatable than an animation.

 

 

If you are creating a film to promote a tangible product, live action is usually the best way to go. Items such as food or clothing are best seen by the viewer in all their real-life glory. Think about it. Would you be tempted to buy a wedding dress that you saw in a live action film or an animation?

 

 

Depending on the complexity of the message you want to communicate, the cost of a live action film can vary greatly. Actors, locations, props and wardrobe will all need to be taken into consideration, as well as how many days filming you need. But, this doesn’t necessarily mean an animation will cost less, as a complex animated film takes a considerable amount of time and skill!

It’s important to also remember that updating a live action film in the future may not be as straight forward as with an animation. Depending on what needs to change, any actors and locations will need to be booked and paid for again.

 

Which path is for you?

Before deciding on animation or live action, take some time and ask yourself a few questions:

  • What is the purpose of the film?
  • Are you advertising a brand or a tangible product?
  • What is the message you want to communicate?
  • Will live action or animation reflect your brand’s tone of voice better?

If you’re still unsure, take a look at our latest work for some inspiration. With 17 years in the business, we’ve got plenty of experience in both animation and live action films. And even a few films that combine the two!

Taking it Slow

By Bruizer Film & Video,

Because who doesn’t love to see a watermelon exploding in slow motion?

Commonly utilised in many summer blockbusters, slow motion is a great technique in any film makers pocket. And it doesn’t have to just be used on the big screen.

Slow motion can create eye catching, shareable snippets of content for social media. Or this technique can be used within a longer film when edited with other footage to create interest for the viewer.

Whether used within a film focussed on your brand, a new product launch or shared on social media, seeing anything in slow motion is sure to capture people’s attention and quite frankly, it looks awesome, right?!

 

Say Yes to the Dress

By Bruizer Film & Video,

As the largest bridal retailer in the UK, WED2B knew it was time to say yes to TV advertising.

 

With 30 second advertising slots booked throughout June during shows such as Say Yes to the Dress, the challenge was on to create a TV commercial and get it cleared for broadcast in a matter of weeks.

 

With 30 second advertising slots booked throughout June during shows such as Say Yes to the Dress, the challenge was on to create a TV commercial and get it cleared for broadcast in a matter of weeks.

Wanting to reach the modern bride, Bruizer created an ad which included social media as a key part of the story. With women up and down the country announcing their engagement online, we wanted to capture that excitement which inevi­tably leads to dress shopping with friends and family.

When a quick turnaround is needed, it can be easy to miss something simple. Storyboarding is a key part of any project, but even more important when the job needs to be planned, filmed and edited in a short amount of time. To ensure filming went without a hitch, and to aid in reducing the amount of time spent editing, WED2B’s TV commercial was fully storyboarded and signed off before production began.

 

 

With the story set it was time to start planning a wedding! Our production team quickly got to work casting three brides and their entourages, sourcing props, scouting filming locations, and ensuring the ad adheres to the broadcasting code for TV by going through the Clearcast process.

Thankfully as production began on location, our crew weren’t left standing at the alter as all three of our beautiful bride’s-to-be turned up ready to find their perfect wedding dress!

 

 

 

 

As well as filming the TV commercial, several clips were also filmed at the same time to create content for WED2B’s social channels. Designed to sit alongside the campaign, these short clips were ideal to share on Facebook, Twitter and Instagram to show just a few of the wedding dresses, and bridesmaid dresses, available at WED2B. This extra content provides added value and aids in creating even more content for the campaign.

 

Take a look at the film below for a look behind the scenes of WED2B’s first TV commercial…

 

The commercial has proved successful and reached new brides-to-be who may not have been aware of WED2B. Their website saw an increase in traffic immediately after each broadcast of the TV commercial and the social media posts also proved popular with high engagement on each post.

 

Now you’ve had an insight into the filming, check out the final TV commercial below…

You’re Going to Need a Bigger Boat

By Bruizer Film & Video,

Filming coastal locations can be tricky, but with years of experience at the helm we’ve learnt what works and what doesn’t.

You may want to film at sea, or capture a bird’s eye view of the coastline, but what do you need to consider when trying to get that perfect coastal shot?

 

Don’t Fall In

You may think that one of the trickiest obstacles to overcome whilst filming at sea is the fact that you are actually at sea and that means bopping up and down on a boat. However, the power of technology, and more specifically, camera stabilisation, means we can film in this environment and the footage captured will appear stable as though shot on land. Awesome huh?!

Contrary to the title of this blog post, you don’t necessarily need a big boat to go and film out on the water. But, do consider the amount of equipment and crew members you have and ensure the boat you will be using has sufficient space. With our rib, which is big enough for 12 members of crew, we can film large scale projects which require more equipment, as well as any smaller projects.

 

 

One of the biggest considerations when filming out at sea that you need to be aware of is the weather. It may be a lovely day on land, but it can quickly turn as soon as you are away from the shoreline. Keeping an eye on the shipping forecast, not just the regular weather forecast, is crucial for safety as well as knowing if you can get that perfect shot or not.

 

 

Another factor to bear in mind is the tide. The water may have been perfect when you went for that afternoon recce, but will it be there for your 5am sunrise shoot? Making sure you can get out to sea and get back to land safely is crucial and potentially easily overlooked.

And finally, the golden rule of filming out at sea… don’t fall in!

 

A Bird’s Eye View

Filming from above can provide stunning visuals, both photographic and in film. Using a drone for aerial filming provides unique views of a location that may have not been seen before. But, as with filming out at sea, there are some considerations to be thought about, as well as drone regulations which need to be adhered to.

 

 

With any drone flying, the biggest aspect to consider is the wind. If the winds are too high, or gusts are forecast, the drone cannot fly, instantly putting an end to your filming plans. Filming along a coastline can also prove even more tricky with the added off shore wind. It’s worth considering that you may be able to fly your drone out over the sea, but if the wind is pushing against you on the way back to shore, it may be bye bye drone! However, as you can’t fly over people in a public place, flying out over the water and looking back at the coast may be the only option to get the shot, just with added risk.

The take-off and landing location also need to be considered and possibly prepped. If the surface is uneven, a stone or sandy beach for example, as well as on an embankment, you risk damaging the camera on landing. Ensuring you have a flat surface to take-off and land is crucial for any drone flying.

 

 

Although filming away from the security of having land under your feet can be intimidating, it really can produce some amazing results in both film and photographs.